Market Researcher
Market Researchers are professionals who collect data and analyze information about consumer behavior and market trends, to help organizations make informed decisions about their products and services.
Career Values, Traits, and Skills
Successful Market Researchers typically possess the following values, traits, and skills:
- Strong analytical skills
- Excellent communicators, both written and verbal
- Attention to detail
- Good listening skills
- Ability to think creatively
- Strong problem-solving skills
- Comfortable with technology and data analysis tools
- Knowledge of marketing principles
Career Path
There is no defined career path for Market Researchers; some individuals start as data analysts, while others might begin as junior market researchers or research associates. Most market researchers have at least a bachelor’s degree in fields such as statistics, mathematics, or marketing, but some may have degrees in fields such as psychology or sociology.
As individuals advance in the field, they may move into roles such as Senior Market Researcher, Research Director or Manager, or Vice President of Research.
Salary Range
According to PayScale, the average salary for a Market Researcher in the United States is around $57,000 per year, with the range typically falling between $41,000 to $81,000 per year. The level of experience and education, as well as the industry and location, can impact salary levels.
Tips for Success
- Stay up-to-date with the latest technologies and research methodologies.
- Develop a network of contacts in the research industry.
- Continuously improve communication skills, both written and verbal.
- Strong analytical and problem-solving skills are essential for this role.
- Take courses or attend training sessions to stay current with advances in research methodology.
References
- American Marketing Association
- Market Research Society
- ESOMAR – the international organization for market research and opinion polls.
